Where cars, business and creativity meet.

New Plymouth based studio.

The rebrand of Design Garage to Option

Design Garage was founded in 2015 as a design studio, building brands, websites, and visual identities for businesses over the years.

In 2026, it evolved into Option as the new identity for the studio, while Design Garage remains the physical and creative space where all the work continues to be made.

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oPTION signature services

Architecture Website Design

One-page website

This is a simple, effective way to get online quickly and professionally.

Branding Websites

Branding & Website

This is the full service, including photography, branding and website. To take your business to the next level.

Website Design

Website

This is for you if you need a professional, user-friendly site that grows your business online.

Shopify

Shopify Website

Sell your products online with ease. 

Design Garage

Founded by Blair and Casie Smith, this Fitzroy-based workshop in New Plymouth is home to two distinct creative worlds under one roof. In the main workshop, custom car builds come to life, crafted with precision, personality, and a deep respect for engineering and design. In the office space, the focus shifts to digital craft, where a dedicated website design studio shapes brands, builds online presence, and helps businesses grow with clarity and intention. Two disciplines. One space. Built on creativity, craftsmanship, and a shared drive to create work that lasts.

Trusted Partners

When you partner with us, you get more than a service. You get a team who’s in your corner, looking out for what’s best for you and your business.

Our vision it to create a way of working and living where creativity, business, and everyday life exist in the same space.