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What platform is right for your website?

So you want to know if you should use WordPress, Shopify, Squarespace or Wix to build your website?

When it comes to setting up your website, think of the platform as the backbone – it shapes everything from design to functionality. But with so many options out there, how do you choose the perfect fit for your business? Don’t worry, we are website experts and will give you the run down! Let’s dive into some popular platforms and see which one might be for you.

Shopify

First up, let’s chat about Shopify. This one’s purley for e-commerce shops. Once it’s all set up, you can pretty much run the show on your own. Sure, it might have some design limitations, but trust us, the available themes cover all the bases. We recommend Shopify for our online retail clients because it offers a seamless shopping experience for their customers, complete with integrated payment options. Plus, it’s like having a super reliable landlord – they take care of all the tech stuff so you can focus on your biz.

WordPress

Now, onto WordPress. Starting as a humble blog platform, WordPress has blossomed into a full-fledged content management system. With a bazillion plugins and customisable themes, the sky’s the limit for your website design. It’s a favourite for our service-based and portfolio clients because, well, you can pretty much make it look however you want. This is for businesses that want a professional website, SEO that works and extra functionality. And don’t worry if it seems a bit overwhelming at first – we’ll give you training so you can navigate it like a pro. And if you’ve got a small number of products, we use WordPress’s trusty sidekick, WooCommerce.

Squarespace and Wix

Now, let’s talk Squarespace and Wix – the dynamic duo of website building that are often compared for the DIY business owners.  They are known for their DIY because of their simple setup processes and pre-made templates. Just like WordPress, they use plugins to add extra features. And just like Shopify, you are ‘renting’ from them so there are some limitations around design and functionality. One thing to note is that you don’t “own” the website, like you do with WordPress.  Still, for a straightforward site, they’re pretty good. Just keep in mind that their SEO game could use a little boost.

So, there you have it – a rundown of some of the top website platforms. Whether you’re after simplicity, customisation, or e-commerce functionality, there’s something out there just for your business. So get in touch with us to explore your options, and let’s build something amazing together!